If I’m right this post holds between its lines what could be terrible news for companies as Microsoft and Google.

The Web browser and the email client where the king applications we used to experience the Internet and Web. That increased the importance of Web developers and Web designers.

So far the big majority of Company Web sites aren’t valuable et all. Companies are not receiving a return on their investment because making a profitable Web site might mean to create a new business model and that can be risky and expensive. Now we know that beautiful Web sites are only beautiful and that doesn’t necessarily mean success. Is that an opportunity?

I’m not telling that the Web is bad for companies. I’m saying that a big number of organizations can’t find value on investing on the Web.

Are companies responsible for their short visionand lack of success online? Absolutely not! The industry is responsible for not communicating real value for that segment of the market.

Adobe made a good point when they said that the future of the Web is not on the browser but it is on local applications that would run on the PC and feed from the Internet. But the company that is really getting advantage of that vision is Apple. The iPhone is a great sample of a platform that uses downloadable applications (apps) that replace the Web Browser: The New your Times, FaceBook, The Weather Channel, Yahoo, and thousands more.

It is interesting to notice that the trend is not the same in case of Desktop or Notebook computers. It is more than anything a development for mobile devices. Do you get the message of the iPad? Powerful as a traditional computer but with the Operating System optimized for downloading apps.

Now I see clear that we will have 2 different kinds of devices: Devices that are designed for consuming information and devices designed to author and develop. Before we had only one: the PC.